Snoop Dogg Acquires Deathrow Records

by Rafeal Crawford
Snoop Dogg Acquires Deathrow Records
Snoop Dogg Acquires Deathrow Records

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Snoop is back on Deathrow

Well it seems some things come full circle because legendary and iconic emcee Snoop Dogg is the new owner of Deathrow Records the very label that gave him his shot.

Snoop has expressed interest in recent years that he wanted to purchase Deathrow Records the label that brought West coast Hip Hop to the forefront with acts such as Tha DoggPound, 2Pac, Dr.Dre, Lady of Rage, & Nate Dogg. Deathrow was purchased by Hasbro in 2019 then sold it to Blackstone for $385 million and Snoop stated “I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”

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Snoop who is currently holding a executive position Def Jam Records released his most recent album Algorithmin 2021. While an artist on Deathrow Snoop released two solo albums the classic Doggystyle and The DoggFather, which sold collectively over 11,000,000 copies worldwide.

As Snoop gears up to perform at the Super Bowl LVI halftime show in Los Angeles on Sunday February 13th with Dr.Dre, Mary J.Blige, Kendrick Lamar, & Eminem he’ll be releasing his 19th solo album B.O.D.R. (Bacc On Deathrow) on Friday February 11th. He previewed a song featured on the album featuring Nas this week on DJ Whoo Kids radio show.

Snoop released a statement about the Deathrow Records acquisition “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,”Snoop Doggsaid in a statement. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.

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