by Catherine Metcalf
The amazing way artificial intelligence is changing music
Artificial intelligence has come a long way in recent years. AI tech now plays a critical role in a wide range of industries and fields. That’s why so many forward-thinking business leaders are, for example, partnering with iPhone app development specialists who understand how to help them take advantage of this powerful tool.
AI is having a particularly interesting effect on the way we discover and enjoy music. The following points will help you better understand precisely how this trend is playing out:
Offering Personalized Playlists
Surveys routinely indicate that personalized service and experience is becoming increasingly important to consumers. Fortunately, AI can help music streaming platforms deliver that type of service.
An AI essentially “learns” from experience. This is key to delivering personalization.
For example, a person using a music streaming service might consistently favor artists in a particular genre or from a particular time period. The more they use the service, the more the AI learns about their preferences. This allows the AI to offer playlists and recommendations featuring the types of music that individual is most likely to enjoy.
Saving Time
The personalized playlists AI offers don’t simply make it easier for someone to open up a music streaming app and start listening to curated selections that align with their tastes. They also can offer a significant degree of convenience.
Popular streaming services give users access to seemingly countless songs. When a user knows precisely what they want to listen to, that’s a benefit. However, when a user is looking for something new, trying to sort through that many options can be a very overwhelming experience.
AI is changing that. Again, when an AI learns what music a given user likes most, it knows to recommend similar options. This ensures a user doesn’t need to devote large chunks of time to the process of browsing through all the choices available to them.
Changing Songwriting
Popular music artists generally want to stay popular. That means they need to release songs their audiences will enjoy.
That’s of course much easier to do when they have substantial insights into listener preferences. AI is making it much easier to gather those insights.
Songwriters and record labels are increasingly using AI to analyze data regarding the performance of past releases. This helps them better understand customer tastes, affecting the choices they make in the future.
Just keep in mind that this is only the beginning. AI continues to become a stronger and more versatile technology every year. Thus, its role in the music industry will likely continue to grow.