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Sprite is launching “Obey Your Verse” campaign which is a spinoff of the “Obey Your Thirst” campaign in the 90’s that featured hip hop acts such as A Tribe Called Quest, Pete Rock & CL Smooth,and Nas & AZ. Well the “Obey Your Verse” will feature hip hop artists lyrics on the Sprite products such as Rakim, Nas, Notorious BIG, & Drake.
Each artist’s lyrics will appear on individual 12- and 16-ounce cans, 20-ounce bottles, and 12-, 20- and 24-packs of 12-ounce cans of the Coco-Cola beverage.
