Hip hop Needs A J. Cole and Kendrick Lamar Album Hip hop needs a J. Cole and Kendrick Lamar Album and the timing could not be better. J. Cole and Kendrick Lamar are two of the most socially conscious rappers of this generation. There are other rappers I would throw in there such as Joey Badass. These two are undoubtedly this generations Public Enemy, of old school heads would argue against that. Say what you want but that track record speaks of consistency of their social message. America and Hip hop is at a crossroads. In a time of meaningless hip hop beef, the degrading of women, glorification of street life, police brutality, economic inequality, and the renewal of the white nationalist movement, the people need this. This generation needs this for them understand the true intent of hip hop music. Hip hop was created to entertain, inform and uplift people. Hip hop kinda lost its way, but a new crop of conscious rappers are speaking out so all is not lost by any means. What separates these two rappers from the bunch is action behind the words. J. Cole stepped out of the spotlight and behind the camera for his documentary HBO documentary 4 Your Eyez Only to feature black voices of the South speaking on their stories of strength and perseverance. Recommended: J. Cole: 4 Your Eyez Only Documentary When J. Cole dropped his fourth Billboard 200-topping album, 4 Your Eyez Only he highlighted, social injustices, racial profiling, and the struggles of a black man growing up in the ghetto. Kendrick Lamar has used Hip Hop as a platform for social change. Lamar, whose socially conscious lyrics has targeted controversial issues such as systematic racism, classism and police brutality, and his delight for the natural beauty for women of color. Recommended: The New Leaders Of Main Stream Conscious Hip Hop? Your Opinion Lamar\u2019s platinum selling To Pimp A Butterfly one of the most intensely politicized, alienating mainstream albums ever. The Compton native was awarded with the key to city for his work within the community. Will this collaborative album ever happen? On Friday night, a Twitter user asked TDE co-president Terrence \u201cPunch\u201d Henderson the about the project and his response said \u201cprobably never.\u201d Hip Hop needs this, make it happen.