Is Grisela Records The New Super Label?
Griselda Records founder Westside Gunn, along with his partners Conway and Benny The Butcher have created a force to be reckoned with. The rap trio out of Buffalo, N.Y., have been in the hard work and dedication to rise from the underground to commercial success. Griselda Records, was founded in 2014 and 2015 Westside released his first commercial mixtape, FLYGOD. to critical acclaim. That lead to Griselda signing with Eminem’s Shady Records in 2017, and in 2019 they also signed a management deal with Jay-Z’s Roc Nation. Collectively put out nine records, including their major label debut together.
Their movement has fast tracked not only because of their sound but other hip hop legends such as Nas, Raekwon, Busta Rhymes and Nas have publicly supported the trio.
The Griselda sound can be described as street style rap, that gangsta, dark, gritty real life dramatic stories. The trio makes no apology for their lyrics because this sound describes their own lifestyle. I think the reason why people have gravitated toward there sound is because hip hop has been missing that gritty style. Most rappers have been harmonizing over beats and it a run of the mill style. In a NPR interview Westside Gunn talks about how people thought the street rap lifestyle couldn’t be popular.
There is no doubt Griselda has built a cult following, so question has to be asked, is Griselda the new super label? What I mean by super label is a label with artist that take over or changes the game. Everything they touch is solid and they have amassed a following. The quality sound from the label is on point from the artist lyrics, production, and ultimately swag.
Some of the early super independent labels were Bad Boy, Death Row, Roc-a-fella back in the 90s and into the 2000s
When you think of super labels right now, labels such as TDE with a rpster such as Kendrick Lamar, Schoolboy Q, SZA, Jay Rock, Absoul, etc. Also the label Dreamville comes to mind with artist such as J. Cole, Ari Lennox, EarthGang, Bas, J.I.D and others. Each person Griselda trio has had individual success and right the Griselda name is buzzing.
As of now Griselda has not built their roster but from the looks of it they are headed in the right direction.