Emerging Technologies on The Music Industry It\u2019s no secret that digital technology has had a major impact on the music industry. This trend is by no means over. Emerging innovations, such as\u00a0on-demand app development\u00a0for streaming services, have the power to make the listening experience even more engaging and interesting for consumers. Augmented reality (AR) is one of those developments. Made popular by apps like Pokemon Go! and Snapchat, AR allows programs to superimpose virtual elements on top of the real world displayed via a device like a smartphone, tablet, or wearable headset. Recommend: JADEN SMITH DROPS VISUAL FOR \u201cPASSION\u201d Professionals in the record industry can leverage this technology to their benefit. The following are key ways this may soon happen. Designing Engaging Marketing Campaigns Pokemon Go! is essentially a scavenger hunt in which users are tasked with finding virtual Pokemon out in the world. Major brands have already taken this format and leveraged it for marketing campaigns. For example, Disney\u00a0recently designed an AR scavenger hunt\u00a0to correspond with the release of\u00a0Star Wars: The Last Jedi\u00a0merchandise. Participants explored thousands of retail locations throughout the world to find hidden virtual logos. Successfully finding the logos unlocked exclusive information about new characters. Music companies can do the same. For instance, they may promote a new release from a popular artist by asking customers to find hidden AR elements, much like the Disney strategy. Participants who find the AR elements could be among the first to unlock downloads for bonus tracks or upcoming singles. Improving Music Videos Major artists like Maroon 5 have\u00a0already experimented\u00a0with AR music videos. However, we\u2019ve only just begun to explore how this technology can breathe new life into an art form that hasn\u2019t undergone much innovation in recent years. For example, with AR, musicians could bring new music videos directly into customers\u2019 homes. They could even design interactive music videos that allow users to participate in the action. This is yet another simple way AR may boost engagement with popular music. Connecting with Others Like music videos, live performances can transform a customer\u2019s surroundings thanks to AR. This allows users to engage in experiences like concerts or music festivals without actually having to attend. This is particularly important when marketing to Millennials. Surveys\u00a0indicate\u00a0they prefer to spend money on experiences instead of objects. While they may be more inclined to stream music through Spotify than buy an album, there\u2019s a good chance they\u2019d be willing to pay an \u201centrance fee\u201d for an AR concert. Because AR allows more people to \u201cattend\u201d a live performance than ever before, these events could also be useful in larger social media campaigns. Those who can\u2019t attend in person could still share posts about the virtual experience on social media platforms. Improving Music Education Major brands have\u00a0begun to appreciate\u00a0how AR can offer flexible job training. With this technology, it\u2019s possible to learn new skills from a virtual instructor without leaving the home. Thus, music companies might enlist some of their top stars to offer AR lessons to customers. Learning to play the piano through an app is already a unique and exciting experience. Learning to play the piano with the help of a major pop star (or, at least, their virtual rendering) is even more thrilling. As with any innovation, we\u2019ll have to wait and see exactly how AR transforms the music industry. These four examples are just some of the potential ways it may improve the listening experience. Music companies who want to take advantage of these benefits should start early by partnering with firms who understand how to leverage this technology to its full potential.