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In the never ending battle of streaming music to attract and keep listeners streaming services are upping the ante. Spotify might be offering visuals to go along with the music. Wall Street Journal reports that the streaming service has been calling on digital producers connected with YouTube to foster partnerships. Spotify seeks to acquire existing video from multi-channel networks, which work with platforms like YouTube and help with audience development, funding and more. Stepping out of the norm Spotify reportedly wants to create their own original video series as well. Be on the look out for the announcement about offering video at their May 20th press conference in New York City.

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