DigitalMusicInnovation

OJonesMusicFest Spotlight: Rochelle Bloom Levels Up. And since she's been down with OJMF since Day 1, I have to let you know what's going on... so we can all celebrate! The 3rd Annual OJonesMusicFest officially launches on 6/26/26 — yes, the palindrome flex is intentional — but let’s be clear about something: Fandom doesn’t wait. Moves are being made now. Information is flowing now. The culture is being celebrated right now. And one of the artists already operating in that forward-thinking space? Rochelle Bloom. 62626 Is Coming — But Momentum Is Already Here OJMF III may formally kick off on June 26, 2026, yet the estival energy is year-round. That’s the beauty of an online, on-demand celebration of indie artistry. We don’t pause creativity. We amplify it. Case in point: Rochelle Bloom just dropped her latest EP, "To_Each_His_Own," and she didn’t roll it out the traditional way. Because traditional isn’t really her lane. Vanguard Moves: Rochelle Bloom Chooses EVEN True to form, Rochelle stepped ahead of the curve by releasing her EP through EVEN, a newer digital platform built around direct artist-to-fan connection. And according to Rochelle, the experience has been refreshing. She’s praised the platform for doing the most important thing right: “They got the main part down — which is rightfully sending and splitting my producers and I earnings.” That matters. For independent artists, transparency and fair splits aren’t luxuries — they’re necessities. Rochelle also noted that she can actually see who’s supporting her work, something that’s often obscured on more traditional streaming platforms. That visibility changes the relationship between artist and audience. It turns passive listeners into identifiable supporters. And that’s fandom. Direct-to-Fan Energy Another feature Rochelle appreciates? The ability to build an exclusive list on EVEN that allows her to offer: Free private content Direct engagement opportunities Personalized supporter experiences That’s not just distribution. That’s community building. And OJonesMusicFest thrives on that exact model — artists and fans meeting in real time, celebrating creativity without corporate gatekeeping. But Let’s Talk About the Music All innovation aside, here’s what really matters: I’m listening to each track. And I’m liking what I’m hearing. Not casually liking it. Not “support the homie” liking it. Actually liking it. There’s growth here. And confidence. Moreover, there’s the kind of sonic direction that suggests Rochelle Bloom isn’t experimenting randomly — she’s evolving intentionally. That evolution makes me even more excited about what she’ll bring to OJMF III. Because if this EP is the appetizer, her festival contribution is going to hit different. Don’t Take My Word for It You could trust my ear. Or you could do what fandom is supposed to do — tap in yourself and experience the art directly. Listen to "To_Each_His_Own" here: 👉 https://www.even.biz/p/to-each-his-own Fall in love with Rochelle Bloom on the tracks all over again — on your own terms. 62626 is coming. But Rochelle Bloom is moving now. And that’s exactly the kind of energy OJonesMusicFest is built to amplify.