With music streaming services and satellite radio listener have more choices and outlets to hear the type of music they enjoy the most. The influence of traditional radio stations has declined in recent years. According to a report in the New York Times’ ArtBeat blog, one FM format may be on the rise – classic Hip Hop.
Two months ago, Houston’s “Boom 92” KROI-FM became the first major market station to switch over to the traditional Hip Hop format in the country. Boom’s audience size instantly went from 245,000 to 802,000, and its Nielsen ratings share jumped from 1.0 to 3.2. Although that station’s audience grew quickly when the new format was introduced, it fell slightly the following month. In the four-week ratings period that began Nov. 6, the station’s audience declined by 2.6 percent to 781,000, and its share dropped from 3.2 to 2.9.
Other stations in Philadelphia and Dallas also saw audience numbers increase after converting to “Classic Hip Hop.” According to the Times report, radio executives are looking to change more stations across the country to the format in 2015.
Boom 92’s playlist includes music from The Notorious B.I.G., Mc Lyte, A Tribe Called Quest, Nas, De La Soul, Ice Cube, Tupac, Camp lo, DJ Quick, etc.